Strategic planning and brand management: • Brand Strategic Planning. • Brand Genetics Structure. • Brand Power Analysis.
Planning and development of overall business strategies: • Base Studies: Habits, and Use of Consumer Attitudes.
• Segmentation and Positioning Studies.
Design and development of strategic products / brands: • Product Test. • Packaging Test. • Name Test. • Identity Test. • Concept Test. • Price Analysis. • Experts Panel. • Consumers Panel. •Market Test. •Ethnography studies, psicography and Lifestyles of Consumers
Design and development of relations strategies: Customers, opinion leaders, suppliers and employees: • Studies of the Point of Sale • Customer Satisfaction auditing
• Service Quality Monitoring / SQM • Mysterious Clients Programs
• Loyalty Studies • Image and Corporate Reputation • Audit of the Human Resources Management. • Studies Detection Skills. • Organizational Climate Monitoring. • Detection of needs and evaluate the results of the development of human capital.
Design and development of integrated communication strategies: Pre-testing Advertising: • Exploratory tests of target public
• Testing strategies and advertising concepts. • Testing
of ideas and creative executions. Post-testing Advertising / Advertising Effectiveness: • Studies of recollection and penetration advertising. • Assessment of advertising tracking.
Sales Promotions and Customer Loyalty programs: Pre-testing strategies, concepts and implementation: • On the sales force, distributors and consumers. • Post-immediate evidence (beginning of the promotion or program). • Post-tests at the end (the end of the promotion or program). • Follow-up studies of the promotional impact in the medium term. Public Relations, Events, Sponsorships and Institutional Communications: • Pre-test Studies. • Opinion Studies. • Assessment and monitoring of the impact on institutional initiatives and public relations in the various target audiences
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